rket share for each region.

Simple Steps to Create a Facebook Retargeting Campaign

When you鈥檙e ready to set up your Facebook retargeting campaign Panthers Curtis Samuel Jersey , just follow these five simple steps. Note that these instructions assume that you already have a Facebook account for business ads.


1. Log in to your Facebook Ads Manager and select Audiences
You鈥檒l find Audiences in the dropdown menu when you click on Business Manager at the top left-hand side of the screen.


2. Click on Create Audience and select Custom Audiences


Again, you鈥檒l find Create Audience at the top left on your screen. For retargeting, we鈥檙e going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.


3. Select Website Traffic


You have some options here, but for retargeting Panthers Thomas Davis Sr Jersey , we鈥檙e going to focus on website traffic so that we鈥檙e reaching the people who got to your site.


4. Select your target audience from the dropdown menu


You鈥檒l be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:
1. Anyone who visits your website
2. People who visit specific pages
3. People visiting specific web pages but not others
4. People who haven鈥檛 visited in a certain amount of time
5. Custom combination


5. Get your pixel code and place it on your website


If you don鈥檛 already have pixel (tracking) code on your website, you鈥檒l need it in order to start retargeting.


What is pixel code? It鈥檚 the code that you鈥檒l need to put on your website to track visitors. Why is it called pixel code? The code will place a tiny 1脳1 pixel on your website that is transparent and can鈥檛 be seen. It allows the visitors to your site to be tracked. By knowing they鈥檝e seen the pixel, you know they鈥檝e been to a particular page of your website or have taken a particular action.


Here鈥檚 how to get the code: In your Audiences section of Ads Manager Panthers Greg Olsen Jersey , you鈥檒l find your new retargeting campaign. Select it, and then click on Actions and click View Panel in the dropdown menu, as you see below.


Making your retargeting campaigns successful


In order to get the most out of your retargeting campaigns you鈥檒l have to make sure that you鈥檙e getting your audience鈥檚 attention, and giving them a good reason to get back into your purchase funnel.


Start by planning your campaign! What is it that you want to do? Do you want to retarget those who got to the purchase page, but didn鈥檛 go any further? Maybe someone checked out a certain pair of shoes on your website Panthers Kawann Short Jersey , but didn鈥檛 make a purchase. You could retarget these folks with an ad offering a discount, or free shipping.


Once you know what to do, create an ad that will catch the eye of your audience and get their attention. The ad below does a good job of both, and it offers a discount 鈥?a great reason to return to Amazon and make that purchase!


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Finance > Stock MarketGlobal Sports Socks Market 2017

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