Drinking water in a stainless steel water bottle is pur

The Scanning Reader


Writing for the Web is different than writing for print. The differences are slight but significant. First Nikolaj Ehlers Jets Jersey , people don't really read online; they scan because of what is called the ?flicker rate? of a computer monitor. This means people read 25% slower online than in print publications. What does this mean for you as a writer? It means you have to write differently to connect with readers.


Begin at the End


Writing for the Web is like good journalism. Use the old, "Who, What Bryan Little Jets Jersey , Where, When, Why Jacob Trouba Jets Jersey , and How" journalistic formula when you write for the web. This is called the inverted pyramid. Put your conclusion at the beginning and then write the details. The Web is a no-nonsense, grab-it-and-go, and give-it-to-me-now medium. You must connect with a reader immediately or you lose them.


Write Chunky


Since the reader is scanning rather than reading you must break your text down into bite size portions. You'll notice this article has short Dmitry Kulikov Jets Jersey , chunky segments. Each segment only needs 75 words or less. This opens up the white space surrounding the text and provides comfortable reading. Chunky writing takes some practice but it is quite easy. When you write chunky, create strong headlines and subheadings. Make your main points and move the reader along. Also, use short bulleted or numbered lists like this:


* Bullets




Numbers


More numbers


Still more numbers




See how the text opens up and moves along?


Sail the High Cs


There are four C words you need to know when writing for the Web.


* Concise


Write tight. Keep it short. Eliminate unnecessary words.


* Clear


Use precise words. Get specific and avoid generalizations.


* Clean


Avoid excessive clutter in your writing. Pick up the litter of too many 'ly words and put them in the wastebasket. Empty 'that? into the dumpster unless you have to keep it. Then keep only what you need.


* Credible


Write with honesty and integrity. Nothing is wrong with marketing but readers recognize slick Patrik Laine Jets Jersey , manipulative tactics. Write from your heart, even in advertising, and you will reach readers.


K.I.S.S.


Keep It Simple Sweetheart! The last ?S? was changed intentionally to a term ala Humphrey Bogart. Because you should never Blake Wheeler Jets Jersey , ever insult your readers? intelligence. But at the same time, write in easy-to-understand terms and your readers will love you for it. And they will keep reading what you write. Every writer needs a good vocabulary but that doesn't mean it should be used to make readers feel unlearned or uneducated.


The bottom line? Keep it simple, encourage and inform your readers with short Mathieu Perreault Youth Jersey , clear, crisp writing. Then you will enjoy success as a great web writer!


Copyright ? 2002 Glenn White

Benefits of using a Stainless Steel Water Bottle

Posted On : Jul-25-2011 | seen (588) times | Article Word Count : 371 |

Stainless steel water bottles are an easy and convenient to carry. It is a safest medium for drinking water. They are eco-friendly, which means that they do not pose a threat to the environment. What is a Stainless Steel?

Stainless steel is an alloy of steel that contains about 11 percent of chromium content by mass. The inox steel or stainless steel has the property of non-corroding ie; corrosion resistant and that is why stainless steel is used for a variety of purposes like utensils Kyle Connor Youth Jersey , stainless steel water bottles, home furniture etc amongst others.

Apart from other stainless steel products that are made and sold in markets, the sale of stainless steel water bottles have increased tremendously. People Mark Scheifele Youth Jersey , whether office going professionals or school going children, have given up from carrying the usual plastic bottles that start looking dull after some time. The latest trend of carrying stainless steel water bottles have become a common activity amongst people from different segments of the society.

Pros and Cons
.com/josh-morrissey-jersey/]Josh Morrissey Youth Jersey[/url] , are dumped in garbage.

Drinking water in a stainless steel water bottle is purely safe and secure. One can purchase double layered insulating bottles that keep the temperature of water be it hot or cold intact.
The only con of stainless steel water bottle is that it should be washed either with vinegar or soda as strong detergents and soaps damage the steel body.

Other Facts

Stainless steel looks more eye catchy than plastic. Water bottles made from it come with features such. Wholesale Jerseys China Wholesale Jerseys Online Wholesale Authentic NCAA Jerseys Wholesale Nike NBA Jerseys Wholesale College Jerseys Cheap Wholesale NBA Jerseys Cheap NCAA Jerseys Online Cheap NBA Jerseys Free Shipping Wholesale Jerseys From China Wholesale NBA T-Shirts