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Headlines that work ? 2 classics you can use ECommerce Articles | April 7 Dan Hamhuis Jersey Authentic , 2007
Whatever your business is? someone? somewhere? has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn?t.

Much of your success in marketing and advertising will be determined by the formulas you use. Proven templates that can be used to generate leads, follow up with those leads, convert those leads into paying clients Matt Duchene Jersey Authentic , and ultimately to repeat clients.

Whatever your business is? someone? somewhere? has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn't. From there, they kept working with what did work ? constantly trying to improve the results ? ultimately ending up with the perfect lead generator ? the perfect lead converter ? and the perfect sales machine they can run anytime they need money in the bank.

THAT is why I love about this type of marketing. There is no guess work! It is ALL about testing to find what works ? then using that as long as it keeps working.

Versus guessing ? which is what all non-measurable marketing does. Ask "did it work?" ? and you will have no choice but to give answers like "we seemed busy" or "there were orders in today ? not sure where they came from but there were orders ? could be the same # as usual ? not sure".

I prefer the measurable kind ? thank you very much!Here are a couple proven headline formulas you can use that still work in 2007.

"Quick Relief for Tired Eyes" A classic headline that still works. Why? We are time deprived and tired! We want quick relief to a multitude of issues. And we are tired of going at 120% 365 days a year ? show me SOME relief and I am yours. Easily modified for almost any business: "Quick relief for cash flow problems" "Quick relief for lower back pain" "Quick relief for the blank page blues" "Quick relief for stubborn teenager problems"Quick relief for __(insert your prospects biggest concern you help with here) In other words, give them an answer to "Why should I bother reading this? What's in it for me?"Another classic that you can easily modify: "When Doctors 'Feel Rotten' This Is What They Do"This can be used to either zone in on your exact target market ? or to provide credibility that the experts use your product or service too. Thing about it ? if you are a doctor ? you would read this. Or Ryan Johansen Jersey Authentic , if you were sick and tired of feeling sick and tired ? you would want to know if the doctors are telling you everything about getting rid of your illness. We all think that there are secrets out there not being shared (which there typically are) ? give people a reason to believe you know the secret ? or you are the secret ? and you have a winner.

"When accountants owe too much tax, here is how they lower them"

"When chiropractors feel crippling lower back pain, here is the quick relief thing they do""When multi-millionaire entrepreneurs lose it all ? here is how they start over and make it all back quickly"Do you see the flexibility here?Try out a few for yourself ? and see what kind of leads or sales you make. Try combining the two for a 1-2 knockout punch. Try all kinds of combinations and see which ones work best and fastest for you.

As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.

Use these tips to market yourself as the expert in your field.

Write tips sheets - for your clients Pekka Rinne Jersey Authentic , prospects and the media.

Write and publish articles in magazines, newsletters and newspapers.

Write letters to the editor expressing opinions, advice and clarification.

Publish your own newsletter.

Write a book - the best way to be seen as the expert.

Send out regular news releases.

Be interviewed by the press.

Sponsor a contest or award.

Make speeches to service clubs and associations.

Offer information seminars to prospects and clients.

Stay informed and leading edge on your area of expertise.

Offer your clients extra 'free advice from the expert'.

Earn designations and awards from your industry or trade associations.

Seek out the top experts in your field - know and get known by them.

Act Filip Forsberg Jersey Authentic , sound and feel like the expert you want to be - confidence is powerful.

Find a mentor you admire who can help you and make introductions. Seek out leaders in other businesses to trade ideas and do joint promotions with - we judge you by who you hang around with.

Why market yourself as the expert? Clients come to you and you can charge more money.

Excerpted from the national bestseller, Secrets of Power Marketing.

脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?George Torok, co-author Juuse Saros Jersey , works with organizations to help them grow. He offers keynote speaking, training and consulting programs that help you stand out from the competition. You can arrange for Torok to work with you by calling 800-304-1861 or for more information visit




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