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I wish I had a nickel for every time someone said to me, "Oh Connor Brown Maple Leafs Jersey , you do Mystery Shopping; I always wanted to do that!" I think most people do find the thought of posing as a customer and reporting back on how they were treated, rather intriguing. But there is a lot more to it that skulking around in a trench coat and spy glass!
I believe most companies have taken the plunge and decided that it really is important to conduct frequent "mystery or secret shops" of their businesses. The question remains, do they do anything constructive with the information or is it used as a disciplinary tool?
Before you start having people snoop around your company, consider the following clues that will help guarantee a successful program.
1. What's the Value in a Mystery Shopper Program?
a. The most important reason for conducting a mystery shop, is to see your business through the eyes of your customer. Not only should you consider mystery shops James Van Riemsdyk Maple Leafs Jersey , but using focus groups on a quarterly basis that are made up of some of your actual customers. Both sources will provide you with excellent feedback that you can start to focus on.
b. Second, a well-thought out mystery shopper program will allow you to evaluate the accuracy of your training program. If your employees are taught in their training program that they must greet the customer in a certain way, the "shop" will show the results. It is also a way to hold employees accountable for what they learned in training. If you train them you can test them!
c. Third, it helps a company to truly focus on the areas that need improving, based on the customer's reactions. Too often management believes that there needs to be changes in one area and the customer feedback shows that the focus needs to be elsewhere in order to keep them as a loyal customer. Management may think that tightly merchandising their floor space is giving the customer the selection they want [url=http://www.cheapnhljerseysmapleleafs.com/Nikita-Zaitsev-Jersey/]Nikita Zaitsev Maple Leafs